Alana all smiles after whitening treatment
Monday 9th January 2017, posted in News Archive
The importance of maintaining a good appearance has never been more prevalent in the age of social media and selfies. Alana Hawksworth, 27, an events manager from South London, is one of many millennials undergoing cosmetic dentistry treatment in response to an increased desire to look good at all times.
Alana grew up surrounded by celebrities with perfect smiles, splashed across the front of glossy magazines and in adverts. Now she only needs to scroll through her Instagram or Facebook feed to see a new set of pearly whites.
Alana said: “I have always wanted to have my teeth whitened but it never seemed to be a priority until recently. Suddenly it became something I needed to do before I turned thirty. I socialise a lot, work hard and live in a world where a lot of what I do is posted online. In this world self-confidence is really important, and I think that begins with having a smile that you’re proud of. Before I had my teeth whitened I felt that my smile just wasn’t good enough. It felt like everyone else had a nicer smile than me.
“I work in a customer facing role where smiling is a really important part of interaction with people, so I find myself smiling all day long. This obviously means that my teeth are showing most of the time, and this constant exposure made me start to feel self-conscious and that people would be looking at my teeth and instantly forming an impression of me. This was one of the main factors in me making the decision to go for professional teeth whitening.”
With research by Oasis revealing that half of 25-34 year olds felt their teeth made them feel self-conscious, Alana is not alone. 18-24 year olds are even more aware, with 54% peeling self-conscious compared to only a third of over 55s.
“This era of the selfie is interesting because everyone seems to be so confident on camera, but actually I think many people have started to feel more self-conscious about the way they look now. Reality TV programmes like Made in Chelsea and TOWIE have, to a certain extent, normalised spending money on your image beyond a bit of makeup and the odd manicure. More people are correcting what they see as ‘imperfections’ as services such as cosmetic surgery and dentistry are so much more accessible now.”
Results show that today, just under half (48%) of 25-34 year olds surveyed have the smile they were born with – in other words, over half have had some form of cosmetic dental treatment, compared to only a third of the over 55s.
Alana had Smile Zoom Whitening, a treatment carried out by a skilled dentist at Oasis Dental Care Soho. This required two appointments; initial consultation and mould taking, before having the whitening treatment itself in the practice and then afterwards applying follow up treatments herself at home.
Alana added: “I wasn’t sure how effective the treatment was going to be but I was amazed by the results. You can see a big difference instantly, so I walked out of the practice with a beaming smile; I think people on the street must have thought I was mad! I was given some whitening trays to take home, which I use for half an hour in the evening, and my teeth are getting even whiter as a result.”
“I didn’t realise the extent to which my smile affects me on a day-to-day basis but I really have felt a difference in myself since the treatment when greeting clients and going out for drinks with my friends. I genuinely feel that I can walk into a room full of people with confidence, and that’s what it’s all about.”